Google to add advertisements onto its Maps
Google has not set a time frame for when the feature will be ready to go public, said Andrew Eland, a Google software developer based in Zurich who gave a presentation at Google’s Developer Day in London.
Eland spoke of the feature during a talk about Google’s new “Mapplets” feature, which lets Web developers display content and build applications within Google Maps.
A Mapplet uses two APIs — Gadgets and Maps APIs. Mapplets can be used show content, such as a description of a building or landmark, and a specific photo and display those in a pop-up window when a push-pin graphic is passed over on Maps.
Around those customized locations on the map, other paid-for points could be marked. Eland showed an example of a hotel advertisement that had its own icon rather than a push-pin.
When the icon is passed over, information appears in the pop-up window. If the link is followed by a user on the Mapplet, “you receive a share of the revenue,” giving Web site developers another way to make money for their sites, Eland said.
http://www.infoworld.com/article/07/05/31/Google-to-weave-ads-onto-its-Maps_1.html
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