In-Text Advertising: Online Interactive Product Placement
Kontera is a leading provider of In-Text Advertising Solutions, based on patent- pending contextual analysis technology that increases revenue and ROI for Web publishers and advertisers.
The company’s flagship product, ContentLink™, finds contextually relevant keywords on a publisher’s web page in real-time and automatically matches them to relevant ads presented as In-Text sponsored keyword links. Hundreds of online publishers worldwide are increasing their revenue through Kontera’s service, which enables them to turn their content into a source of incremental revenue beyond current banner or text ads. With today’s shortages of preferred real estate and inventory and the pricing limitations of many current online ad opportunities, ContentLink™ offers a successful solution by creating a new and previously untapped source of advertising revenue. The company’s technology facilitates real-time analysis of dynamic web content, enabling publishers to use ContentLink™ to serve ads with any online content type including user-generated content such as blogs, forums, product reviews, and social networking sites.
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