Yahoo opens Panama search ad platform
Through its new Yahoo Search Marketing Commercial API Program, both businesses and individual developers have access to a series of application program interfaces (APIs) so that they can tweak the Panama platform to suit their individual needs.
The company is offering three levels of partnership, ranging from a free “basic” deal for small advertising agencies and technology companies, to “advanced” and “elite” levels with varying subscription rates.
All participants in the Panama APIs, regardless of partnership level, have access to the software platform and any related technical support. Advanced partners also have account management support and a listing in Yahoo’s partner directory.
Elite partners, according to Yahoo, can “leverage the Panama platform, resources and brand via regular business review, product council, road map coordination and joint marketing activities.” The inaugural Elite partners in the API program include SearchIgnite, Efficient Frontier, Omniture and The Search Agency.
- No fees for API access—free capacity is our investment in you.
- Openness and transparency—provides access to all.
- Commercial commitments—your business can depend on us.
- A massively scalable production platform—that’s fully operational.
Yahoo launched Panama earlier this year as a direct competitor to Google’s successful advertising programs.
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