Billboards That Look Back - In advertising these days … (Stephanie Clifford/New York Times)
Stephanie Clifford / New York Times:
Billboards That Look Back — In advertising these days, the brass ring goes to those who can measure everything — how many people see a particular advertisement, when they see it, who they are. All of that is easy on the Internet, and getting easier in television and print. — Billboards are a different story.
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