Microsoft Enlists Jerry Seinfeld In Its Ad Battle Against Apple (Wall Street Journal)
Wall Street Journal:
Microsoft Enlists Jerry Seinfeld In Its Ad Battle Against Apple — Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.’s advertising, is turning for help to Jerry Seinfeld. — The software giant’s new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded.
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