Home sellers, real-estate agents to get free ads on Zillow
Beginning today, Zillow will allow homeowners and real-estate agents to advertise for-sale properties on its Web site at no cost.
The Seattle-based company, which rocked the real-estate world this year when it began offering free online valuations of almost 70 million U.S. homes, made the announcement Wednesday evening.
It also announced a feature called “Make Me Move” for owners who’d consider selling if the price were right. If it catches on, this could create a shadow “for sale by owner” market with the potential to bypass formally listing homes or paying agent commissions, which are already under pressure.
Homeowners adding “for sale” or “Make Me Move” data can upload photos, neighborhood commentary and enhanced descriptions of the property, potentially justifying a price higher than Zillow’s estimate, or “Zestimate.”
http://seattletimes.nwsource.com/html/businesstechnology/2003465391_zillowupgrade07.html
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