Online Video Ad is here to stay?
Online audiences may soon wish the Web was equipped with a fast-forward button. Spending on Internet video advertising is set to explode next year, growing nearly 90% to $775 million, according to an eMarketer study released Nov. 6. By 2010, online video ads will bring in $2.9 billion, making up 11.5% of the online advertising market, the researcher says.
The growth of video advertising is being fueled by the increased availability of broadband Internet connections that let computer users quickly receive the large amounts of data necessary to watch online video. More than two-thirds of active Internet users had a high-speed connection as of earlier this year, compared with 55% in early 2005, according to Nielsen//NetRatings.
Fast-forward button please???
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