Amazon Readies Launch of Ad-Free Video Download Service

Amazon is focusing its attention on video. The service, which is referred to as Amazon Digital Video — or Amazon “DV” — has evolved over the past year from a music-themed offering to a video-centric one, according to production-studio and TV-network executives briefed on the plans. The reason? Apple, these executives said, already commands such a large share of digital-music sales that Amazon felt it would be too difficult to break into the market.

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